Technique to create movement effect?

in New Users
Hi guys!
I was wondering if anyone could explain the technique to create a movement effect, like in the image attached? In Iray preferably.. ?
Thanks everyone!
K.


IMG_20170730_194807.png
1080 x 1578 - 2M
Comments
Iray doesn't support motion blur, at least in DS, unless I've missed its addition. I suspect that image has two renders, the actual product (shown straight) and the background (blurred in an image editor).
Found this.
https://www.daz3d.com/motion-blur-for-iray
The first sample image for this product is similar with the Wild Wind promo.